How often does a user leave your site because they didn’t find what they wanted? Or maybe they found something, but couldn’t figure out how to get back to where they left off? Most companies spend thousands of dollars on the design of websites, so they want an appealing design that looks professional and trustworthy. When designing a site or app, you want it to stand out from the crowd.
In order to increase conversions and avoid scaring the users away, you need to provide clear Navigation and a good User Experience. You should be sensitive to these common design issues and take steps to ensure your site or application provides a pleasant user experience.
Don’t let bad design cost your business. Check out these common design blunders and fix them today.
1.) Slow Site Speed
When you are browsing on a slow connection, you will notice that pages take longer to load. It takes time for the web server to send information about a page to your computer. Slow site speeds are not only annoying, but they may also be harmful to your business. They can make you lose customers and even damage your reputation. In fact, slow sites are one of the biggest SEO problems for businesses today.
2.) Bad User Experience
A bad user experience (UX) will scare people off from using your app. Users are scared when they encounter bugs, slow performance, or unexpected errors on their devices. They feel frustrated if the UX doesn’t seem like a good fit for them, and angry if the UX doesn’t meet their expectations. These feelings turn into dissatisfaction with your product, leading to negative word of mouth about your brand and company name.
Users are likely to leave the site without completing their desired goal. That’s why you need to pay attention to every detail when you design an app or website. If something goes wrong with your site or mobile application, users will be frustrated. It could cost you a lot of customers.
3.) An Unresponsive Layout
A responsive layout ensures that content is displayed properly on desktop devices like tablets and phones. Responsive layouts allow you to use smaller screens without making your website unreadable or difficult to navigate for people who view websites on laptops or desktop computers. They are also ideal if you want to make sure your site displays well on mobile devices such as smartphones. So, if your website has an unresponsive layout, it is time to make it responsive.
4.) Not having enough Call to Action buttons
A call to action button is an important part of any website. It helps users find what they’re looking for on your site quickly and easily. When people visit your site, they are often looking for information on how to complete a task or act on something you’ve told them about. To make it easy for visitors to find this information, place call-to-action (CTA) buttons on your pages. A CTA button tells users what to do next.
For example, if you want people to register for an event, you might ask them to click here to get started. If you’re selling products, you might direct them to a product page with details on where to buy.
5.) Not mobile-friendly
According to Google, there are over 50 million non-mobile-friendly websites on the internet. These websites are hard for people with smartphones to access or use. Websites without an easy way for them to view content on their phone will lose traffic, especially when they’re competing against apps that allow you to browse from your smartphone.
So, If a website isn’t mobile-friendly, or doesn’t adapt well to phones’ small screens, many people who visit will leave without buying anything. As smartphone sales rise, so too does the number of mobile-friendly sites.
6.) Safety Oversights
Safety oversights are an important part of any website for two reasons. First, they protect you from legal liability. If someone gets hurt on your site, or if something is stolen, you could be held liable. Second, if you get hacked, you don’t want to lose customers’ personal information, so you need to make sure that data isn’t released without permission.
To help ensure that users are feeling safe and secure on your site, you should implement some kind of login system. For example, if you want people to be able to post comments, you could create an account for them so that they don’t need to worry about posting personal information. You should also use SSL encryption technology when transmitting any sensitive information such as credit card details or passwords over the Internet.
7.) Poor navigation
If visitors cannot navigate through your site without errors or crashes they will leave immediately. Poor navigation affects your website visitors’ ability to navigate through your site effectively. It may not only result in lost sales but also hurt your brand image and reputation. Navigation errors may be caused by poor web design. It is very important to provide an error-free experience to your users to avoid creating a negative impact on your business. Therefore, you should always make sure that your website has good navigation.
8.) Broken links
Broken links are one of the biggest problems for any website owner or developer. They can be caused by many things such as outdated software, bad coding practices, and even user error. Broken links are not only an annoyance for search engine crawlers but also discourage people from visiting your site. You should fix broken links on your website. If you don’t want to take care of this problem yourself, use our SEO link checker tool to identify broken links on your site.
9.) Missing contact information
The absence of a phone number or email address on a website can make people feel uneasy about using the website, especially if they are not sure whether they can reach someone who would be able to answer their questions.
When people visit a site for the first time, they may be hesitant about signing up or using their credit card details. If you don’t have an email address on file with your current contacts, visitors will likely leave without adding your business to their list. And if your website doesn’t display your email address, potential customers won’t know where else to find you online. Hence, providing contact information becomes necessary to gain the trust of the user and increase the user experience.
How many times have you seen a website or mobile app that looks great on the screen, but once you open it on your phone, it looks terrible? Designers often overlook some important details that can turn off potential customers. The design of a website or mobile app has a huge impact on its success. So, these were some common design mistakes that can scare off potential customers. Learn from them and improve your designs before you launch your next project.