It is estimated that almost 50% of global website traffic in the second quarter of 2019 was generated by mobile devices (excluding tablets). The percentage that represents these internet users has been hovering around the 50% mark from the start of 2017. This shows that there are many internet users on mobile phones. As such, it is critical to consider serving them, including while they are commuting on buses.
As passengers commute to work, from work to home, or on other errands, they want to make the most of their travel time to do tasks that they may not be able to perform at work. They will utilize that time to check their social platforms, shop online, catch up on the latest from the news media, and so on. Due to that need, passengers have come to expect bus operators to provide a means of onboard entertainment, and this can best be done through bus Wi-Fi.
Onboard Entertainment – Bus Wi-Fi Systems
Requirements for bus Wi-Fi
If you need to install Wi-Fi connectivity on your buses, then you need to seek a professional’s advice. But you need to be prepared to do a detailed installation that can support multiple users. The first thing should be to know the maximum number of passengers that the bus can accommodate and assume that everyone will log onto the Wi-Fi as they commute on the bus.
You then need to identify the most reliable mobile internet service provider in your locality. Nowadays, there is 4G internet, which has high speed and is more reliable. It is also advisable to have 3G rollback, which ensures that there is no disconnection in case some areas on your route do not have a 4G network. A reliable router is another key consideration to ensure that the entire bus gets strong Wi-Fi reception. The last thing is to ensure that you have software that can regulate the network. With those things available, your bus is ready for internet connectivity.
For professional advice on bus Wi-Fi and a supply of all the relevant devices, technical skills, and continuous support, bus operators can get in touch with Eyeride experts.
How bus Wi-Fi works
Bus operators use strong routers with the appropriate capability to offer reliable internet connectivity in a moving vehicle. The trend nowadays is to use routers with plug-and-play functionality to allow commuters to enjoy the internet hassle-free. Bus managers should avoid having the internet restricted with a password for easier connection by the passengers. The bus crew also needs to restart the router after several trips to ensure that it is working perfectly. With everything working well, passengers can enjoy high-speed unlimited Wi-Fi that is free from any interruptions.
Benefits of bus Wi-Fi
Bus Wi-Fi can help to improve the quality of public transport and enhance the passengers’ experience in the following ways:
Encouraging ridership and enhancing user experience
The agencies that manage mass transport can use Wi-Fi to encourage more people to ride buses or other means of mass transit. Commuters will make the most of their travelling time as they check emails, stream movies, check educational materials, and connect on their social platforms. Instead of being stuck in traffic in private cars, they will find buses and other mass transit vehicles as a better option due to the Wi-Fi.
Wi-Fi can help to analyze commuters’ behaviour and improve public transport
Due to the high usage of internet-enabled devices, bus operators or management can use Wi-Fi to enhance transportation services, thus improving public transport. It is possible to know how many people connect to Wi-Fi, thus providing the necessary data for better public transport services and planning. There is other data such as age, email, telephone number, birthday, and other information that free on-board public Wi-Fi can help to get. Transport providers can then use this data to fine-tune their selling strategies and enhance their service.
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Improved quality of life
If more people choose to use buses and other mass transit means due to Wi-Fi, there is less environmental pollution due to fewer private cars on the road. Fuel resources are also utilized sparingly, reducing pressure on natural resources. The quality of life of commuters also gets better as they spend their commuting time engaging in different activities, most of which are useful and productive.
Onboard entertainment through the provision of bus Wi-Fi makes passengers have a great commuting experience and they are more likely to book your bus again. The commuters can perform various tasks, thus maximizing their travel time. Bus Wi-Fi also encourages more people to use buses, which reduces environmental pollution and exploitation of scarce resources.